At the heart of great content is great copy.
Think farm-to-table, but for copy.
Solid copywriting is crucial to a brand’s success. Despite the dizzying development of multimedia, the written word is still king of the marketing and communication jungle. These are our expertise.
- Press releases
- Custom publications
- Employee bios
- Internal communications
Social & Digital.
As proud digital natives, we are at ease in the rapidly evolving world of social media. More than just a finger on the trigger, our digital and social media strategies and executions are designed to continually improve your online conversions.
- Strategic development
- Traffic generation
- SEO ranking
- Tracking and analytics
- Paid promotion
- Image sourcing and editing
- Strategic deployment
Success must be defined before it can be achieved. We work with our clients to hone in on the objectives that define success and then build a strategy that supports them.
- Brand positioning
- Audience development
- Content calendars
- Website design
- Content strategy
Li et Co Media produces editorial and advertorial for brands and publications looking to develop an audience through the art of storytelling, whether that be via website, magazine, radio, or social media.
Let founding partners Lisa Felepchuk and Coleman Molnar help find the content gold within your business. Oh, it’s there all right.
Lisa was coding websites back before you even had an email address. At the age of 12, she used her family’s clunky IBM computer to create an online community for her favourite band (you’ll just have to guess), and her love for digital was born.
Lisa has a genuine passion for developing engaging content strategies, and multi-platform lifestyle editorial and advertorial.
She has held the positions of editor-in-chief of Festival Style magazine and S/ magazine, and was the Style editor at Bell Media’s The Loop.ca, Finance and Money editor at Sympatico.ca, and Health & Fitness editor at Sympatico/MSN.
Coleman is a trained journalist and content marketer, a lifelong writer, and tall enough to surprise most people when they first meet him.
His work has been published in Sharp magazine, Inside Fitness Magazine, The Walrus, TheLoop.ca, Autostrada Forum Magazine, Festival Magazine, The Bay Street Bull, S/ magazine, and more great publications.
Coleman was the assistant editor and later digital editor of Sharp magazine, where his team brought the brand to life online; managing editor of Digital Viking, a cutting-edge content engineering firm; and executive editor of Festival Style magazine.
“As a pair, Lisa and Coleman are as charming as they are attractive, in working with them closely for a number of years, I’ve learned they are also both imbued with a work ethic that borders on the supernatural. They are, as a team, creative, dependable, intelligent, and not for nothing, incredibly fun to work and collaborate with.”
— Greg Hudson, editor-in-chief, Sharp Magazine
— Blake Dillon, editor-in-chief, Inside Fitness Magazine
“Li et Co Media went above and beyond to understand my industry, competitors and the company’s vision. They delivered a solution that perfectly reflected our corporate identity and clients. I couldn’t ask for a better team to work with.”
— Yasmin Alam, managing partner, Eclipse Air Charter